Kevin D. Lane
In Motion Staff Writer
Score Chapter 87 — a Volusia County nonprofit business consulting group —presented a two-hour seminar on “How to Use Video Marketing to Attract New Customers” in mid-September. The event was part of an ongoing series of workshops aimed at small businesses.
Free and open to the public, it was presented by local video marketing consultant Ken English, who also is owner of Media Mojo Guy and Daytona Beach Video Marketing.
According to Score representative Bill Roy, English offered give the workshop as part of “a continuing series of how to use social media to improve marketing skills.”
Roy has been a volunteer with Score for about six years and is Vice President of Client Services.
“We want to try to provide people as much information as we can on how to run their business and how to run it effectively.”
Score provides workshops for start-up businesses as well. For example there are frequent workshop on writing a business plan, how to start a business and how to use marketing. They also offer financial and sales seminars.
September’s workshop was a nuts and bolts presentation on putting together a video. A video that can then be put on a company website or used to advertise services through social media. After the workshop, English said, “Video is really where it’s at because video indexing is better than anything.”
“Indexing,” he said, is when people go on Google and search for certain keywords. The links provided for videos can offer instantaneous exposure for your company.
The process is surprisingly easy with the right software, he said. The program recommended by English is Animoto, which he said is user-friendly and offers beginners an easy method to assemble a marketing video.
“Animoto is a digital image to video platform. I’m going to show you how to produce the video with digital pictures text and a little bit of music,” English explained to the audience of some 200 people. English did just that through the course of about 45 minutes.
Although most of this seminar was on the process of producing video, English did touch on how to use it for marketing purposes. He spoke about social media such as Facebook, but really prefers YouTube. He also explained how Google uses key words and analytics.
English explained, “Having the one video and not distributing it is not very effective. You really need to do that and that’s a whole other conversation. That’s why I didn’t really get into that in this presentation today.”
Rick Berfeild, an attendee who is starting a new business commented, “Your competitors are probably not using this technology and if you can get ahead of the curve it’s going to help you.”
Bernie Mexicotte a local business owner said of the workshop, “I can see the value in this and I want it,” adding that “I didn’t realize all that stuff is that simple.”
Overall, attendees agreed, the workshop was another one of many successful programs delivered by Score. The next program on marketing through social media will be held on Oct. 9. To register for this or any of Score’s workshops go to http://score87.org/workshop-events. Or call 386-255-6889 for information.